Components of a Marketing Strategy that an SEO Agency Must Know

If you are looking to build an online business, then you need to focus on building a plan to get your leads attention. Most online businesses do not sell a lot of their products and services because their potential clients or leads never see their offer. According to Forbes, in 2014, up to 71% of online users do not go past the first page of Google search results, and that number seems to have only gotten higher in recent times (up to 92% now).

You can improve your Google rankings by using Search Engine Optimization or SEO, which is a process by which you tailor your website to suit the algorithms that Google and other search engines use to rank websites. This can be done by using the right kinds of keywords that your potential clients are constantly searching for online, using backlinks to your website to draw more relevant traffic, reducing your bounce rate by making your website easier to access, using well-researched articles to draw in leads, as well as a ton of other major and minor changes to make your website more optimized for sales. 

An SEO agency can help to make your company more visible to relevant potential clients online by using the right keywords that attract traffic and good ones too, as not all traffic is good or relevant to your business. Also, an SEO agency can provide measurable results that tell you if you are doing well or worse in your marketing. Digital marketing is more precise than traditional marketing as you can break down your numbers and test different methods of marketing to see what works with your audience and what doesn’t work.

Although there are a ton of different things you can do to boost your SEO, there are a handful of marketing strategies every SEO agency should know, and we will discuss a few of them here:


When people think of SEO, the first thing that comes to mind is usually keywords. Many companies online pay people to help them research keywords they can use on their home page and landing pages to draw in more traffic and ultimately increase their conversion. Keywords are very important in every marketing strategy for an SEO agency. As an SEO agency, it is important you have people who can constantly research keywords for your company and the clients you work for so that they can insert these keywords not only on their home page but also on their blog posts and About pages.

It is also important when thinking of keywords to think about keywords that are less competitive but with a good performance. For example, if you are an SEO agency in Sydney, Australia, you might be tempted to use keywords like “SEO Agency” to rank better. While the keyword itself is good, it is very competitive. There are many SEO agencies globally that are using this same keyword, trying to rank on Google. Instead, you could use something like “Best SEO agency in Sydney, Australia”. This string of keywords is longer and more difficult to use in your website content but will pay off more in the long run in attracting more relevant traffic to your website. Click here to know about Experienced Seo Companies For E-Commerce Business In Sydney.

Well-researched, in-depth content for your website

One mistake many companies make online is they create a website and focus all their pages on selling alone. The problem with this is, only a small percent of people who come online will buy immediately. A lot of people come online to gather information about a product, check which product is better for them and if they can afford to buy the product before they finally buy it. Many won’t end up buying, while others might buy some time in the future. You must focus on building your website to accommodate all these kinds of people. Good content will draw potential clients in and help you build your reputation as an authority in the field so that when it is time to buy, your company comes to the mind of the customer first.

A good SEO agency will focus on creating valuable content using the researched keywords to attract customers. Priority should be placed on building a content plan so that you can deliver on content frequently for your customers.

Fast Loading website

Nowadays, the human attention span is reducing considerably, and experts estimate that most people spend 10 to 20 seconds on a webpage before moving on to something else. If your website takes time to load, most of your customers will be out of there before you can even convince them to buy your product. Also, most customers will expect your page to load within 3 seconds or less. If customers leave your webpage quickly in droves, your bounce rate will increase and this could hurt your SEO.

Focus on evaluating your website speed and taking steps to reduce the load time by removing high-resolution images and putting regular ones.

Creation of responsive design

Work to ensure that your website can be accessed on phones, tablets, and PCs easily. A website without a responsive design can be difficult to access on smartphones and tablets, and people using these devices make up a large percentage of the traffic to your website. An SEO agency must prioritize creating responsive designs for websites.


If you focus on these marketing strategies, you will improve the SEO rankings of your website on Google and other search engines. There are a ton of things to be done to holistically improve your search engine rankings, but if you do these important ones, you will see improvements in your site rankings in no time.

Also, an SEO agency should focus on analytics as an important element for tracking progress in SEO. Good analytics will provide you more insights into your campaign so that you can see what is wrong and where to improve. When all these elements are used together, you will have more relevant traffic coming in and more conversions eventually.